Periodistas Unidos. Ciudad de México. 31 de octubre de 2025. – La edición 2025 de los Luum Awards, el festival internacional que celebra la publicidad con propósito, concluyó con el anuncio de sus ganadores en Ginebra, Suiza, reconociendo campañas innovadoras que abordan causas sociales, ambientales y de bienestar humano.
El evento, que reunió a referentes creativos de Japón, Alemania, Suiza, Turquía, Holanda y Marruecos, entregó solo dos Grand Prix, 31 Gold y 65 Silver, seleccionados de un shortlist global que incluyó agencias, ONG y marcas de los cinco continentes.
El jurado evaluó los trabajos el 16 de octubre en el Hilton Convention Centre, destacando la creatividad comprometida con el cambio positivo. Como cierre, algunos ganadores y marcas participaron en una experiencia solidaria en Bangkok, Tailandia, junto a Elephant World, Paper Ranger y el Restaurante con Propósito Cabbage and Condoms.
Las agencias Zubi Advertising | VML, Ogilvy y la holding WPP se posicionaron como las más destacadas en ideas con impacto social, ambiental y humano.
Grand Prix
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De la Cruz – Ogilvy, Puerto Rico: «Glowing Relief» (Brand: Alivia Health | Category: Causes)
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Ogilvy Africa Network, Kenia: «First Boda» (Brand: My Dawa | Category: Health & Wellness)
Gold (selección destacada)
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Agencia
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Campaña
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Brand
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Categoría
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|---|---|---|---|
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BBDO, Guatemala
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“Aspirina Fortenite”
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Aspirina
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Health & Wellness
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be positive 24 Innovation Design, India
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“Assana Colorectal and Gut Wellness Launch Campaign”
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Abhishek D Shah
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Health & Wellness
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Buenosaires, España
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“R3ST”
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Alianza por el sueño & Idorsia
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Health & Wellness / Campaigns
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Buenosaires, España
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“R3ST”
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Alianza por el sueño & Idorsia
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Health & Wellness Education & Awareness – Design
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Buzz, Costa Rica
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“Freedom”
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Fundación La Libertad
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Causes
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De la Cruz – Ogilvy, Puerto Rico
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“Glowing Relief”
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Alivia Health
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Causes
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Design Bridge and Partners, Singapur
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“Forest Carbon – In Tune with Nature”
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Forest Carbon
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Planet
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Design Bridge and Partners, Singapur
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“Check Your Kiwis”
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Zespri
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Health & Wellness
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FUSE Create, Canadá
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“Doors of Opportunity”
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Soles4Souls
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Essence of the Message
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Inbrax, Chile
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“DEIctionary”
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Belong Lab
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Essence of the Message
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Joystick, FIFCO, Costa Rica
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“Back Home”
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Imperial
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Planet / Essence of the Message / Causes
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Manifiesto, España
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“Escape Room Loneliness”
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La Caixa Foundation
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Institutional Communication
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MGC Global Group, Chile
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“No Rerun Button”
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Fundación Inclúyeme.com
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Institutional Communication
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Moonfolks, Indonesia
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“Life Music”
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Yayasan Konservasi Alam Nusantara (YKAN)
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Causes
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MullenLowe Group, Colombia
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“Renaming History”
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Colsubsidio – Bibliotecas
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Society
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Ogilvy Africa Network, Kenia
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“First Boda”
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My Dawa
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Essence of the Message / Health & Wellness / Causes
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Orange Latam, Perú
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“Days that never return”
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For a Peru without Cancer
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Health & Wellness
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Prósper Comunicação, Brasil
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“Drink and Drive”
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CVC Chevrolet
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Health & Wellness
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Publicidad Comercial MullenLowe, El Salvador
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“Unsilenced Rooms”
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Movimiento de Valientes
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Essence of the Message
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Publicis, Brasil
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“People At Work”
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Instituto Mulher em Construção
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Essence of the Message
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Publicis Health, Estados Unidos
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“The World’s Largest Lost & Found”
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Pfizer
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Health & Wellness
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The Table By De Ferrari Borrell, República Dominicana
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“The 46% Pine Tree”
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SOH Conservación
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Planet / Causes – PR/CRM / Causes – Design
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WILD, México
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“Cartas de Vida”
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Ingenium
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Health & Wellness
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Zubi Advertising – VML, Estados Unidos
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“Meet Icarus”
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The CLEO Institute
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Human Rights / Causes
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Silver (selección destacada)
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Agencia
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Campaña
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Brand
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Categoría
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|---|---|---|---|
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^ a t o m Network, India
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“Pink Star Rating”
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Reliance General Insurance
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Human Rights
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AG Partners Dakar, Publicis Africa Group
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“Daje, aÌnd, gagner!”
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Union Européenne au Sénégal
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Society
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BBDO, Guatemala
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“The radio national time”
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MCN (Movimiento Civico Nacional)
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Institutional Communication – Radio / Institutional Communication
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BeautifulBeast, Estados Unidos
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“Mom’s Heart – Mother’s Day”
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Fundación Cardiológica Argentina
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Health & Wellness
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BERLIN, Chile
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“Shooting Stars”
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Amnesty International
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Human Rights
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Boomerang, Marruecos
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“Weight of Waste”
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Bahri Association
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Essence of the Message
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Buzz, Costa Rica
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“Freedom”
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Fundación La Libertad
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Essence of the Message
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Buzz, Costa Rica
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“Lung Cam”
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ROCHE
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Health & Wellness
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Castillo de If, Guatemala
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“Ultrastorm” / “Long Life”
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Save The Children / PASMO
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Health & Wellness
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CIAN. Istanbul, Turquía
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“The UnDisabled Announcement”
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Istanbul Cevahir Shopping Mall
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Essence of the Message – Civic Values – Outdoor / Diversity and inclusion – Outdoor
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De la Cruz – Ogilvy, Puerto Rico
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“Glowing Relief”
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Alivia Health
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Institutional Communication / Designs for a Better World / Health & Wellness
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DENICOLÁS\TBWA, Colombia
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“A Self-Exam can Change Everything”
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Vardí Autos Usados
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Health & Wellness
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Emotive, Australia
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“The World’s Largest Ocean Dispute”
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Deep Rising
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Planet
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Garabato MullenLowe, Paraguay
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“Ashes of Awareness”
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WWF
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Causes
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i-dac Indonesia
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Hakuhodo International Indonesia
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“The Accident in a Blink” / “The Most Important Unimportant Call”
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Jasa Marga / Telkomsel
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Inbrax, Chile
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“DEIctionary”
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Belong Lab
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Institutional Communication / Essence of the Message
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La Machi, España
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“Wishes”
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Sisters Hospitallers
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Health & Wellness
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Lounge Group, Hungría
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“45th FIDE Chess Olympiad Budapest 2024” / “Ignored Cones” / “1% is Just Enough”
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National Event Management Agency / Hungarian Public Road Nonprofit Company / Kucko Program
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Designs for a Better World / Institutional Communication / Causes
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Manifiesto, España
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“Escape Room Loneliness”
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La Caixa Foundation
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Health & Wellness
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McCann Health Sistemas Integrales, México
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“El Rey de la casa” / “L’Oréal, Save your Skin”
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Simparica TRIO / L’Oréal
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Health & Wellness
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McCann Dakar, Senegal
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“J’AI UNE AMIE”
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XOOLKOCISABOPP
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Essence of the Message
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McCarthy/Ogilvy, Bolivia
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“x4”
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Volkswagen
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Institutional Communication / Health & Wellness
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MGC Global Group, Chile
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“Bodas de Plomo”
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Fundación Red Familia Viva
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Society
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Moonfolks, Indonesia
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“Life Music”
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Yayasan Konservasi Alam Nusantara (YKAN)
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Planet / Institutional Communication
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MullenLowe Group, Colombia
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“Renaming History”
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Colsubsidio – Bibliotecas
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Human Rights – Anti-Discrimination / Reducing Inequalities – Gender Equality
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Nexa Brand, Brasil
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“Dog Angels”
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CHAPAM MOTO PEÇAS
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Essence of the Message
|
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Orange Latam, Perú
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“Adopt a Breast”
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For a Peru without Cancer
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Essence of the Message
|
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Publicidad Comercial MullenLowe, El Salvador
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“Unsilenced Rooms”
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Movimiento de Valientes
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Human Rights / Health & Wellness / Causes
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Publicis, Brasil
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“People At Work”
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Instituto Mulher em Construção
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Society / Essence of the Message / Causes
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Publicis Health, Estados Unidos
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“The World’s Largest Lost & Found”
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Pfizer
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Health & Wellness – Internet/Social Media / Health & Wellness – Film
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ROSAPARKS, España
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“País de Apañaos y Apañás”
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Save the Children
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Institutional Communication
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Mana and friends, Tailandia
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“Food Hero”
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TOPS supermarket
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Essence of the Message
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The Table By De Ferrari Borrell, República Dominicana
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“The 46% Pine Tree”
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SOH Conservación
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Institutional Communication
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TNC, Marruecos
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“Domestic May Day”
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ATEC ONU FEMMES
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Institutional Communication / Human Rights / Essence of the Message
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WILD, México
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“Cartas de Vida”
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Ingenium
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Society / Health & Wellness
|
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Zubi Advertising – VML, Estados Unidos
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“Meet Icarus”
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The CLEO Institute
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Planet / Institutional Communication / Essence of the Message / Health & Wellness / Causes
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Con estos reconocimientos, Luum Awards 2025 consolida su rol en la promoción de la creatividad transformadora. El festival reinvierte en iniciativas de pequeñas y medianas ONG de América, Asia y África a través de wakii.org, plataforma creada para este fin.